The 7^th Microfilm Production Support Scheme (Music)

Microfilm Production Matching & Launching Ceremony

Increased Numbers of Beneficiaries for

More Emerging Directors and Singers to Jointly Create High-quality Microfilms

(3 October 2019, Hong Kong) The Microfilm Production Support Scheme (Music) (Support Scheme) which organized by the Hong Kong Association of Interactive Marketing (HKAIM, the organizer) and sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region (“HKSAR”) has been widely acclaimed since its first launch. With the arrival of the 7^th Support Scheme, under the sponsorship and support from CreateHK, the subsidizing quota has now increased to benefit more local advertising production companies and singers. With the comprehensive support by the Support Scheme, the participating teams will be aspired and encouraged to produce more high-quality microfilms, and create and develop cooperation opportunities for advertising and music industries in Hong Kong.

The Support Scheme officially started

 Matching event for the Tier 1 ‘Start-up Group’ was held during the ceremony

To commemorate this special occasion, the HKAIM held the 7^th Microfilm Production Support Scheme (Music) Matching & Production Launching Ceremony in the Hong Kong Federation of Youth Groups Building today. The organizer was delighted to have the presence of Ms. Jersey YUEN, Assistant Head of CreateHK, Mr. Ralph SZETO, Chairman of the HKAIM and Ms. Flora KWONG, Committee Member of the International Federation of the Phonographic Industry (Hong Kong Group) Limited to kick-off the Support Scheme at the ceremony.

During the ceremony, the organizer introduced the participating advertising production companies, directors and singer/groups/band (singers) of this year’s Support Scheme.  A matching event was also held for pairing up the 22 advertising production start-ups and singers from Tier 1 ‘Start-up Group’. Furthermore, the list of 10 teams from Tier 2 ‘Professional Group’ was announced.

Comprehensive support helps the teams create outstanding works

The Support Scheme aims to cultivate the local advertising production start-up and small-scale companies in microfilm production and production funds are provided to the production teams so that they can have adequate resources to showcase their creativity and talent.  The Support Scheme also offers more performance and exposure opportunities for the participating singers. The Support Scheme has gained endorsement and support from different industries since its first launch in 2013 and acclaimed in exploring emerging directors. The Support Scheme has successfully explored emerging directors and also bridged advertising production teams and singers for further cooperation. Also, the Support Scheme provides an extended works display platforms and new job opportunities for the participating singers as they can further receive greater promotion and performance opportunities to enhance their popularity by providing songs of their relevant works and taking part in the performance of the microfilms.

To strengthen the support for the participating teams, the 7th Support Scheme increases the sponsorship amount for microfilm productions. The advertising production companies participating in the Tier 1 ‘Start-up Group’ will receive a maximum of HK$110,000 each to produce a microfilm of 4 to 8 minutes, while those in Tier 2 ‘Professional Group’ will receive a maximum of HK$200,000 each to produce a microfilm of 12 to 16 minutes.

Additionally, the organizer has offered different promotion channels for the teams to promote their microfilms, such as the Hong Kong International Film and TV markets (FILMART) 2020, TV channels, the Internet, social media platforms, the official website of the Support Scheme and others, for more potential buyers, partners as well as the general public to appreciate Hong Kong’s original microfilms.

To appreciate the outstanding microfilms of the Support Scheme, the organizer will hold the 7^th Microfilm Production Support Scheme (Music) Awards Presentation Ceremony in March 2020. Professional judges are invited to select winners of the awards which include “Best Microfilm Production Awards”, the “Best Microfilm Actor Award”, the “Best Microfilm Actress Award” (each has its own Gold, Silver and Bronze Awards), the “Best Microfilm Screenplay Award”, the “Best Cinematography Award”, and the “Best Art Direction Award” as well as the “Most Popular Microfilm Award” which will be selected by public voting. The teams with outstanding performances in these awards will be further recommended for participating in international microfilms or short films-related competitions to encourage more creative talents to move toward to the global stage.

The details of the two tiers and the lists of participating advertising production companies and singers of the 7th Microfilm Production Support Scheme (Music) are as below:

Tier 1 ‘Start-up Group’

This group provides 22 teams, formed by local advertising production companies which have been established with not least than 6 years and their directors with a ceiling of 6 years’ experience, with a maximum of HK$110,000 each as a production fund to create microfilms with storyline lasting for 4 to 8 minutes. For singers, they will draw a lottery to form them into groups with relevant advertising production companies and directors.

The 22 advertising production start-ups which are selected to participate in the Tier 1 ‘Start-up Group’ of the 7^th Support Scheme are listed in alphabetical order as follows:

The 22 singers selected to participate in the Tier 1 ‘Start-up Group’ of the 7th Support Scheme are listed in a random order as follows:

Tier 2 ‘Professional Group’

This group provides 10 teams, formed by local small-scale advertising production companies which have been established not less than 12 years and their directors with under 12 years’ experience, with a maximum of HK$200,000 each as production fund to create their original microfilms with storyline of 12 to 16 minutes.

The 10 teams selected to participate in the Tier 2 ‘Professional Group’ of the 7^th Support Scheme are listed in alphabetical order of the advertising production companies’ names as follows:

The 21 advertising production start-ups and their directors selected to participate in the Tier 1 ‘Start-up Group’ of the 7th Support Scheme are listed in alphabetical order of the start-ups’ English names as follows:

Photo Reportage

Photo Reportage 1: Ms. Jersey YUEN (Middle), Assistant Head of CreateHK, Mr. Ralph SZETO(Right), Chairman of the HKAIM and Ms. Flora KWONG (Left), Committee Member of the International Federation of the Phonographic Industry (Hong Kong Group) Limited officiate at the ceremony to kick-off the Support Scheme.

Photo Reportage 2: The officiating guests, judging panel and mentors of the Support Scheme and representatives of support organizations took the group photo.

For more details about the 7^th Support Scheme, please visit: https://www.hkmfa.hk

Organizer: Hong Kong Association of Interactive Marketing

Lead Sponsor: Create Hong Kong of the Government of the Hong Kong Special Administrative Region

Issued by:                                Hong Kong Association of Interactive Marketing

Media enquiries:                     VIS Communications Consultancy Limited

Mr. Felix Poon                                                          Tel.: 9202 2885 / 2804 2388

Fax: 2804 2390                                            Email: felix@vis-pr.com

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.