The 9th Microfilm Production Support Scheme (Music) Microfilm Production Matching & Launching Ceremony

Assemble Advertising and Music Talent to Foster a Diversified Creative Industry in Hong Kong

(27 September 2021, Hong Kong) Organized by the Hong Kong Association of Interactive Marketing (“AIM”), with Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region (“HKSAR”) as the Lead Sponsor, the Microfilm Production Support Scheme (Music) (“Support Scheme”) has come to its 9th edition. To continue cultivating outstanding creative talent in the advertising production and music sectors, the Support Scheme strives to build a platform for fostering more cooperation between the two sectors in Hong Kong. 

With the concerted efforts of Hong Kong people, the local epidemic situation has been stabilized recently. It also enables the Support Scheme to return its matching and launching ceremony back to the physical format after two years. The 9th Microfilm Production Support Scheme (Music) Matching and Launching Ceremony (“Launching Ceremony”) was held at the InnoCenter, Kowloon Tong today. The organizer was delighted to have the presence of Ms. Jersey YUEN, Assistant Head of CreateHK, Mr. Ralph SZETO, Chairman of the AIM, and Ms. Flora KWONG, Committee Member of the International Federation of the Phonographic Industry (Hong Kong Group) Limited, to kick-off the 9th Support Scheme at the ceremony. They were joined by representatives of the advertising production companies, directors, and the singers/groups/bands (singers) participating in the project.

The 9th Support Scheme is divided into the Tier 1 “Advertising Production Start-ups” and the Tier 2 “Small Advertising Production Enterprises” with a total of 32 subsidized quotas. It provides comprehensive support, including funding and training, to the participating local advertising production companies for them to produce original microfilms together with the singers. 

The organizer announced the list of participating advertising production companies, directors, and singers at the ceremony. On the same occasion, a matching event was held to draw lots for pairing up the advertising production start-ups and the singers selected to participate in the Tier 1 “Advertising Production Start-ups” of the 9th Support Scheme. The 10 production teams participating in the Tier 2 “Small Advertising Production Enterprises” also made their debut at the ceremony and announced their upcoming original microfilms to be produced under the Support Scheme.

With the Support Scheme’s comprehensive support, the participating teams will receive funding, among others, for producing their original microfilms. The advertising production enterprises participating in the Tier 1 “Advertising Production Start-ups” will receive a maximum of HK$120,000 each, while those in the Tier 2 “Small Advertising Production Enterprises” will receive a maximum of HK$220,000 each. They will also receive comprehensive training ranging from scriptwriting, directing, production, post-production to the latest digital technologies such as Virtual Reality (VR), Computer Graphics (CG), and Augmented Reality (AR), in support of the industry’s development in innovative technology.

Their microfilms produced under the 9th Support Scheme will further be promoted via different channels, including the Hong Kong International Film and TV Market (FILMART) 2022, TVs, the Internet, social media platforms, and the Support Scheme’s official website, etc. 

To recognize the outstanding microfilms produced by these subsidized production teams. the following awards will be presented by the Support Scheme, namely the “Best Microfilm Production Awards,” the “Best Microfilm Actor Award” and the “Best Microfilm Actress Award” (each with its Gold, Silver, and Bronze Awards), as well as the “Best Microfilm Screenplay Award”, the “Best Cinematography Award”, and the “Best Art Direction Award”, while winners of the “Most Popular Microfilm Award” will be selected by public voting. The winning teams with outstanding performance will be further recommended for participation in international microfilm or short film-related competitions.

The Support Scheme aims to cultivate local advertising production start-ups and small-scale advertising production enterprises for them to master the techniques in microfilm production. It has been widely acclaimed since its first launch in 2013 and successfully building up a platform for discovering emerging directors and bridging advertising production teams and singers for further cooperation. Over the years, by dint of the original microfilm production, the participating advertising production companies and their directors have gained favour from different clients and received more job opportunities by taking part in other advertising, TV, and even movie productions. At the same time, the participating singers have enhanced their visibility by providing their songs for use in the microfilms produced under the Support Scheme and performing in these microfilms. In turn, they have been benefitted from further promotion and more performance opportunities.

The details of the two tiers and the lists of participating advertising production companies and singers of the 9th Support Scheme are outlined as below:

Tier 1 “Advertising Production Start-ups”

This tier provides 22 teams, each formed by a local advertising production start-up established in not more than 6 years, its director with a ceiling of 6 years’ experience and a singer paired up by drawing of lots, with a maximum of HK$120,000 as a production fund to create an original microfilm with storyline lasting for 4 to 8 minutes.

Matching results of the Tier 1 “Advertising Production Start-ups”’ of the 9th Support Scheme are listed in alphabetical order of the English names of the production houses’ record labels as follows: 

Advertising Production Start-up & Director

Singer & Record Label

1

2cm lab

Director: Will Cheng Chi Shing

Kimman Wong

Record Label: Red Sun Management

2

A Mess Studio

Director: Kelvin Tang

Ashia

Record Label: Lava Music Entertainment

3

B&W Production

Director:Tang Chiu Tang

SADJAY

Record Label: Weirdo Creative

4

Black Edge Pictures

Director: Lily Man

Brian Wong

Record Label: SOME1MUSIC

5

Closer Production

Director: Michelle Lau

All For One 

Record Label: Freeway Entertainment Management Limited

6

Concrete Lab

Director: Yung Tsz Hong

Eagle

Record Label: Pentos Music Productions Limited

7

CoverDog Production Limited

Director: Din Sing Danson Cheung

Karen Kong

Record Label: SKY TEAM ENTERTAINMENT LIMITED

8

Dimensions Media Company Limited

Director: Eddie Yeung

O3

Record Label: A RUNNING HORSE ENTERTAINMENT CO., LIMITED

9

Feedthedog Production

Director: Maisy Goosy

Melody Wu

Record Label: STRAW MUSIC LIMITED

10

Good Things Production Limited

Director: Sam Tang (Tang Ngai Hung)

Carrier

Record Label: Carrier

11

GRAND MANNER CO., LIMITED

Director: LO LAM

Eric Chow

Record Label: SOME1M

12

IntenseCreation.

Director:Che Chun Hei

Leanne Li 

Record Label: SONG ENTERTAINMENT LIMITED

13

MEH MONO CO.

Director: King-lun YEUNG

VIRT

Record Label: 16TH PRODUCTIONS LIMITED

14

Mimesis Image

Director: LEE Daniel Pui Yiu

Simon On Chun Ho

Record Label: SONG ENTERTAINMENT LIMITED

15

N Square

Director:Yip Yuen Ching

TABI 

Record Label: TNA Music Ltd.

16

NG BROTHERS

Director: APPLE NG

Alan Ho

Record Label: Seven Days Entertainment Culture 

Company Limited USIC

17

Qasim Khan Productions
Director: Qasim Khan

Becky Lee

Record Label: Sing Your Heart Out HK

18

Shokunin Image Ltd

Director: Henry Chung

Calvert Fu

Record Label: STRAW MUSIC LIMITED

19

Vdo.graphy

Director: Leung Chui Ying

Wallis Cho

Record Label: F.E.A.R MUSIC LIMITED

20

WET DOG IMAGE LIMITED

Director: Lo Tsz Hin

Lok Yan Ming

Record Label: HOBIG ENTERTAINMENT

21

Yea Juk Production Limited

Director:To Chun Him

Wondergarl

Record Label: WOW Music Limited

22

ZELIG Production

Director: Wong Man Chak, Willis

The Sulis Club

Record Label: GLOBAL PRIDE ENTERTAINMENT (ASIA) LIMITED

Tier 2 Small Advertising Production Enterprises”

This tier provides 10 teams, each formed by a local small-scale advertising production company established in not more than 12 years, its director with under 12 years’ experience, screenwriter and singer, with a maximum of HK$220,000 as a production fund to create its original microfilm with storyline of 12 to 16 minutes.

The 10 teams selected to participate in the Tier 2 “Small Advertising Production Enterprises” of the 9th Support Scheme are listed in alphabetical order of the advertising production companies’ English names as follows: 

Company Name

Director Name

Record Company Name

Singer Name

1

Buddhas protein entertainment limited 

Jach Chow

Lona Records

Susan Shaw Yam-Yam

2

DejaVu Creative Limited 

Leecat Ho

Ying Production Limited

Ying Chi Yuet (MrLittleCat)

3

Netvision

Wong Hing Nam

Sony Music Entertainment Hong Kong Limited

Mischa Ip

4

One Cool Pictures Limited

Ivan Law

Manner Entertainment Development Limited

Roberto

5

ONE CREW PRODUCTION

CHU KA SHING

2-HALVES PRODUCTION

The Absent Brother

6

ONE TIK PRODUCTION

Lui Siu Wing

DREAMS SALON ENTERTAINMENT CULTURE LIMITED

Will Lee Ho Hin

7

ONESHOT CONCEPT LIMITED

FINN LAI

Lava Music Entertainment

Andy is Typing…

8

Safe & Nice (H.K.) Limited

Ian Hui

LILINOTION

Lillian Wong

9

THREE FIVE TEAMWORK PRODUCTION LIMITED

Li Man Shun Jacky

THREE FIVE TEAMWORK PRODUCTION LIMITED

Patrick Lui Yau Fai

10

Verse Case Scenario

Fok Pui Sze  

Vlogger Entertainment Limited

Hana Tam

For more details about the 9th Support Scheme, please visit: https://www.hkmfa.hk

Organizer: Hong Kong Association of Interactive Marketing

Lead Sponsor: Create Hong Kong of the Government of the Hong Kong Special Administrative Region 

Issued by: Hong Kong Association of Interactive Marketing

Media enquiries: VIS Communications Consultancy Limited

Mr. Felix Poon Tel.: 9202 2885 / 2804 2388

Fax: 2804 2390 Email: felix@vis-pr.com

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.